5 Reasons Why You Should Give to Charity

You have often heard it quoted, “It is better to give than to receive.” Well, this is definitely a true statement. When we give we can know the heartwarming experience of making someone else feel valued and appreciated. Be it for a birthday, anniversary, or just-because, gift giving always feels good for the receiver and the giver. For those of you who do know the extreme joy which can be received from being a giver of gifts there is another way to take giving to another level – give to a charity and watch the value of your gift grow exponentially.

Below are 5 reasons – though there are plenty more – to give to charity:

1. It is your duty – when you are blessed it is your responsibility to share those blessings with others. Those who are in need have only one place to receive, and that is from those whose needs are already being met.

2. It feels amazing – if you have never been a giver, you have no idea what you are missing out on. The gratification that comes with knowing you are using what you have to help another is an amazing feeling that can’t be matched by purely being on the receiving end. Once you start giving, it feels so good; you’ll begin looking for other ways to give (time and/or money).

3. It is tax deductible – this isn’t the most noble of reasons to give to charity; it is however a valid one. Any funds donated to charity reduce your taxable income, which, in turn, reduces your tax liability at the end of the year.

4. There is a need – no matter what issue or cause you feel passionate about supporting, there is a charity out there somewhere looking to address those needs. It won’t be hard to find a charity that supports the cause (or causes) that interest you.

5. You can interact with others who share your passions – you might be surprised to find out who supports the same charity as you. When you give to charity you have the ability to unite with those with whom you share a common interest (and you might be surprised at the people who make up the list).

The bottom line is that by giving to charity there are a plethora of benefits without any drawbacks. Morally it is a good thing to do to impact the community around you. You will also be able to feel good knowing that you are supporting causes/issues that are close to your heart. Another good thing is that you will never find yourself running out of charities to support because there are more out there than you will be able to count, all of which could use your support. And yes, there are even some financial benefits when it comes time to file your taxes. So overall, it is an excellent idea to give to charity.

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How Pet Businesses Can Capitalize on Warm Fuzzies – Donate to Animal Charities

In my series on marketing in the pet business, I’ve discussed important trends that make this niche so profitable. Now, I’d like to suggest one more way you can capitalize on America’s pet craze: give more to get more.

If you donate a portion of your profits-say, to an animal rescue group or wildlife conservation organization-people will feel they’re giving vicariously by supporting your business. Americans are a generous people; we love to give to a good cause. And people who love animals-and have money to spend on them-also love to give to organizations that support animals. So now you can accomplish three things at once: indulge your passion for animals, make a tidy profit, and support a good cause.

Consider these trends:

–The names and logos of charitable organizations are appearing more frequently in advertisements and packaging for a variety of products and services. A 1997 study conducted jointly by Roper Starch Worldwide and Cone Communications shows that 76% of consumers would likely switch from their current brand to one associated with a charity, price and quality being equal.

–SunTrust Bank conducted a survey before launching their new promotion-offering new checking account customers either $100 to donate to the customer’s favorite charity, or a $50 gift card for customers to spend on themselves. 59% of respondents said they’d prefer to give the donation to charity.

–According to Benevolink, “e-Giving, the method of linking online businesses that donate money, charity-minded consumers, and nonprofit organizations, is a relatively recent concept. [Custmers] enjoy the benefits of online retail shopping. Your charity benefits from receiving unrestricted funds…. And businesses benefit from increased sales and brand recognition.”

Warm fuzzies all the way around.

To be sure you’re cashing in on your own generosity, make sure everyone knows you’re sharing your profits with charities. Ideas:

–Devote a page on your website to the charity of your choice.

–Create an autoresponder series around the charity.

–Submit press releases about the charity, with links sending traffic back to your site.

–Syndicate articles online about the charity, again with links to you.

–In your mail promotions, include a lift note about your relationship with the charity.

–Mention the charity in your brochure and all your print materials, using their logo.

–Tie in the charity to one of your products or services. (For example: for every cat product purchased, you’ll donate to the “save the tigers” fund; every dog food purchase will be matched with a donation to “save the wolves.”)

–Give something away-stuffed animal, t-shirt, informational product-relating to the charity. Children’s books are especially popular with this audience, as they are eager to educate the next generation.

–Start a loyalty program: after a customer has spent a certain amount of money on your business, you give a significant gift to the charity.

–Establish a referral system with another company supporting the same-or a complementary-charity.

–Hold events with all proceeds going to the charity (which also promotes loyalty).

–Enable customers to choose which charity their purchases support; use surveys and contests to discover the most popular ones.

–List specific items their purchases will support-say, improvements on a local animal shelter, lobbying for an endangered species, medical help for a feral colony-giving the dollar value of each item.

–Host a blog about your chosen charity, with links back to your various products and services.

–Post a list of people who’ve purchased a certain amount, on your website as well as in your newsletter, calling them “benefactors” and including a quote or testimonial from each about why they support your business.

The more you brand yourself as someone who’s closely involved with important events in the animal world, the more you establish a rapport with your customer base. And that’s a good thing-one that will come back to you in the form of increased profits.

Now it’s more important than ever to choose your marketing writer carefully, so work with one who:

–Loves animals.

–Has experience writing for pet products and services.

–Understands the mindset and motivations of people who donate to charity.

Marketing to pet parents can be extremely rewarding, both personally and financially. Figure in the charitable giving factor, and you have a win-win-win situation: you make a good living; your customers and their pets are happy; the wild or domestic animals you support enjoy a better life too.

Lisa J. Lehr is a freelance copywriter specializing in direct response and marketing collateral, with a special interest in the health, pets, specialty foods, and inspirational/motivational/self-help niches. She has a degree in biology, has worked in a variety of fields including pharmaceuticals and teaching, and has volunteered for many causes including special-needs kids and literacy. When she’s not writing, she enjoys reading, art, music, outdoor exercise, and all things Celtic and Renaissance.

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Christian Charity – Selfless Giving And Love In The Bible

The word “charity” has taken on a different meaning. Today “charity” pretty much means giving something to someone desperately in need. When you think of the word “charity”, you imagine lines of poor people on the street, or folks whose homes were destroyed by a fire or hurricane, begging for food and clothing and anything you could give. That’s what people think about when the think about being charitable these days.

But the Bible, the word “charity” has a completely different meaning. In the Bible, charity means simply loving others in the name of Jesus Christ, extending out a helping hand to those who can’t help themselves in their situations.

But some people tend to take things differently. Others like to think being charitable is not being Christian, because spoon feeding was never God’s way of teaching Man to learn to survive for himself. Some people, those on the receiving end, tend to feel low and inferior when receiving charity. There’s never a lack of opinions or sides to hear on the topic of Christian charity.

But think about it. Don’t you think it’s simply your pride talking? It is a Christian trait to give without expecting to receive, and when you’re being given help in order to be able to stand up from a desperate situation, why would you choose to see the act as un-Christian-like?

You have a choice to see charity as something positive or negative. Why go with the latter when you could easily believe in the former?

Some examples of charitable acts in the Bible:
1. Manna rained from the sky – Manna raining from the sky is an act of charity by God Himself. While His people were hungry in the desert, God made the sky rain manna, or bread, in order to feed His people.

2. The crucifixion of Christ – The greatest act of charity is to give one’s life in order to save another, and that is exactly what Jesus showed Man when he gave his own life in order to save us from our sins.

Simply put, charity is a Christian virtue. Charity is giving in times of need without expecting anything in return, and that trait is something that ought to be found in all Christians around the world regardless of denomination. If you can give, give. If you are in the position to receive, receive in good faith and don’t feel inferior about yourself. We all need a little help sometimes. That’s what makes us human beings.

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Why Charities Must Embrace Technology

Most charities and not for profit organisations rely on the good will of donors and volunteers in order to carry out their work. The financial turmoil that much of the world has been hit by in recent times has had a dramatic effect on charities who rely on donations as donors often see cutting back on giving to charities as a way to cut their own expenditure. Donors and supporters of charities are also being more demanding when it comes to questioning voluntary organisations on how their donations are being spent.

Donors support charities for many reasons including wanting to help a good cause to the feeling of good will they get by helping out. There is clearly nothing wrong with either of these reasons for supporting a voluntary organisation but many consumers and donors now also want to know that their money isn’t being wasted.

An example of how charities can address this issue is when they are marketing their cause. Traditionally, receiving a letter in the post along with a free pen highlighting a particular cause was one of the most effective ways for a charity to reach their donors and prospective supporters. However, many consumers now see direct mail as an inconvenience. In fact, many object to receive such mailings in the post as they feel they are a waste of both money and natural resources.

Charities therefore have to become more savvy when it comes to promoting themselves and this very much includes utilising technology. Just two ways they can do this is by internet marketing and email marketing. For the cost of a few thousand or even hundred letters and leaflets, they could easily set up their own website and use online marketing to promote their cause. With social networking sites like Facebook now extremely popular with young and old, promoting a charity online is now easier than ever before as more and more people use the internet to communicate with one another.

And when people are sat at their computer discussing their lives with friends and family online, a perfect opportunity exists for charities to reach these same people by using email marketing. This form of marketing has suffered greatly in recent times due to the vast amount of spam that we all receive. However, if you treat email marketing as a communication tool rather than a selling tool, then providing what you have to say is of interest, it can be a highly effective way to reach tens of thousands of potential donors for a fraction of the cost of direct mail.

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How To Find Low Cost Charity Insurance

To start with it’s important to remember that all types of charity, voluntary and not-for-profit organization could be saving money on their charity insurance and liability insurance premiums. From registered charities employing hundreds of staff to community and voluntary groups on a much smaller scale help could now be at hand.

And regardless of your organizations size and budgets if you follow these simple but highly effective tips the amount you pay for your Charity Insurance could be less than ever before. All without having to sacrifice coverage, excess and service.

The first tip when looking for Charity Insurance is therefore to use an insurance provider who actually understands your needs. It’s all very well buying a one size fits all insurance policy but does it actually give you the cover you need? Ultimately that is what your charity or organization actually needs so make sure you use a company or insurance broker who understands what you need, can offer you advice and guidance aimed at reducing your exposure to risk and who has the facilities to tailor a policy to your specific needs and in the process can reduce your premiums.

And if using a Charity Insurance expert is most likely to bring about you getting the right insurance cover for your charity for less, how can you find these so called Charity Insurance experts?

Well the internet has certainly made this job easier as a simple search using a search engine is likely to yield a list of experts in all types of insurance. However a company saying they are experts for charity insurance is no guarantee that they actually are! Therefore it’s probably best to pick up the phone and actually ask them a few questions. That’s right, ask questions rather than just wait for them to ask you. This way you can find out what makes them experts and how you can benefit from using them. Ask things such as, who do they use? How long have they been providing charity insurance? What experience do they have? Do this and your chances of finding the right charity insurance for your organization is likely to increase – and whilst your insurance premiums don’t!

Another tip which could help you save money on your charity insurance is one which at first sight may not seem right but give it a go and there’s every chance it will work. Tip number 2 when it comes to finding low cost charity insurance is therefore to be totally honest when you are asked what you are paying for your insurance at the moment. Most people when asked such a question by an insurance company or insurance broker won’t tell them. They think that by doing so they are somehow unlikely to get the best quote in return. The truth is you are far more likely to get the best quote if the company has a price to beat. That doesn’t mean that you should make up a price as if the price you give is too low there’s every chance the insurance provider will know this and in many cases won’t be able to beat it – or indeed quote.

If you follow these 2 simply but highly effective tips there is every chance the price you pay for your charity insurance will reduce. Give it a go and see if it works.

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